If companies like camera film producers or automotive manufacturers didn’t keep up with industry trends, they would’ve filed bankruptcy ages ago—and we would still be diving into darkrooms or starting our cars with a wind-up crank.
Knowing the latest goings-on in an industry therefore benefits both business and consumer, and the same holds true for event companies in Singapore and their clients. Where a “traditional” event involved, say, a stage, balloons and some good-looking people to hand out giveaways, event planning trends have taken every aspect of execution to the next level.
The effectivity of an event, therefore, can be tied directly into how it has incorporated industry trends. These trends are also bound to make a difference in how you reach your potential attendees, particularly those belonging to the next generation. Will your event be relevant to them, or will they be able to find out more about it on their preferred media channels?
We now take a look at some of the newest innovations that every event company in Singapore should be looking at, and invite you to reflect on how you can apply them to your next big event.
360-degree Digital and Mobile
Event apps heighten the event experience for attendees, who have been seen to engage with such apps that keep them up to date before, during and even after the event. Apps likewise provide event organisers with useful, trackable data.
With the rise of video as today’s content form of choice, apps like Seenit make it possible to create the kind of “reality” videos today’s audiences prefer on demand—offering interesting possibilities for event managers.
Social Media Walls and Personalisation
Personalisation goes beyond putting one’s own photos up in public for all to see, or even putting people’s names in emails or on giveaways. It’s also about giving individual attendees a chance to not only feel like the event is reaching out to them personally, but to actually participate in it.
Putting up social media walls at an event is an almost surefire way of getting attendees to engage—after all, who can resist seeing themselves up on a giant screen. Social media and event apps allow guests to give their two cents on the event line-up, for instance, while conference apps can act as personal guides to attractions both within and outside of the event grounds.
Even after the wall is taken down post-event, social media can be used to keep the momentum going. You can share photos, gifs or videos taken at the event, for instance, or encourage attendees to share feedback.
LED and SEG
Giving a whole, new meaning to the term “lit”, the latest light box displays use technology such as LED displays and silicon edge graphics or SEG. SEG’s are dye-sublimated fabric graphic prints with a very thin silicone edge that may be used in LED light boxes. Excellent as attention-grabbers, these displays are best used as complements to a well-planned and executed concept.
Augmented and Virtual Reality
Augmented Reality (AR), where content is combined with the physical environment, and Virtual Reality (VR), where users are immersed into fully-rendered, 360-degree environments, have the power to put people in the event even before it takes place. Giving potential attendees a taste of what it will be like at an event is a great way to get them to go. They can even take guests on a virtual tour of the venue without them actually having to be there.
Both AR and VR are increasingly becoming mainstream thanks to rising developer interest and dropping production costs. Some of the ways VR in particular can be featured at an event include VR exhibits, and incorporating sponsor logos directly into the rendered environments. VR can also be used to put entire crowds, and not just individuals, into another environment all at the same time.
Drones and Live Streaming
Offering a lower cost alternative to AR and VR, drones allow people to experience live events. Because of the potential that drones have in event management, industry experts anticipate that the use of this technology in tandem with the likes of Facebook Live and Instagram Live. This is also a great way to share behind-the-scenes or backstage peeks of the event to pique peoples’ interest.
AI for Branding and Events
Using artificial intelligence in event management continues to gain industry acceptance—AI can serve as cicerone around the event grounds, or as a personal assistant that can help with registration and schedules. On the organiser’s side of things, AI can help with tasks like budgeting and inventories to allow staff to focus more on attending to the attendees.
But the possibilities of using AI for branding at an event have yet to be fully exploited. A brand has the chance to interact with countless individuals using AI imbued with its distinct brand personality, and events provide an excellent venue for this engagement.
Finding someone to shout out about your event is increasingly becoming a preferred method among planners to give the promotions for their event that extra kick. This is because today’s audiences tend to trust people whom they regard as authorities in their respective fields. People would much rather attend, say, a tech event being plugged by a Bill Gates rather than by the computer company organising the event.
Of course, finding someone doesn’t mean just finding anyone—your advocate has got to genuinely believe in your event, too. Every event has got its own, “natural” advocates: a music festival would most probably be talked about, naturally, by musicians or music fans. It will be up to your corporate event company in Singapore to find out who they are, and figure out how you might be able to work with them.
Make sure your event company in Singapore is well up in industry trends. We’ve executed several leading-edge events at Pride Events to date, and invite you to get in touch with us to find out how you can leverage event trends for your business, today.