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Leverage the Latest: Leading-Edge Trends Every Event Company Follows

If companies like camera film producers or automotive manufacturers didn’t keep up with industry trends, they would’ve filed bankruptcy ages ago—and we would still be diving into darkrooms or starting our cars with a wind-up crank. Knowing the latest goings-on in an industry therefore benefits both business and consumer, and the same holds true for event companies in Singapore and …

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Creating A Legend: What Makes A ‘Legendary’ Event?

  Everyone involved in event planning dreams of organising that one, breakthrough event—the “Mother of all Events”, the event that sets the industry standard, the event that people will remember for years to come. From the client with a product to launch, an anniversary to celebrate or a cause to fight for, down to the last production assistant on the …

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How Do You Come Up With a Creative Concept For An Event?

Extraordinary… One-of-a-kind… Artistic… Yes, those adjectives describe a perfectly creative concept. A savvy event manager knows that deciding on the event concept will determine the full content of the event, and this in turn will lead to the success of the product in the marketplace, as well as the actualisation of the company’s goals. In marketing and corporate events, creativity …

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How to Know for Sure: Measuring Event Success

“Oh, I don’t know; I just know,” is no answer when you’re asked how you know your event was a success. The time, effort, to say nothing of the money involved in holding an event, begs the question of whether it was all worth it. Having invested as much as you did, you have the right to know by what …

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Do I Really Have to Spend That Much on My Event?

“More isn’t always better… sometimes, it’s just more,” said the chauffeur’s daughter to her billionaire boss—and so says the experienced event planner to businesses resigned to breaking the bank for their big event. Though events are generally accepted as an extremely effective marketing tool, the potential cost of holding an event might be a major stumbling block for businesses that …

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How To Effectively Use Social Media In Your Event

In this day and age, businesses are becoming more and more adaptive to the kind of behavior their customers have: one of which is being connected all the time. In the early stage of businesses being digitally savvy, using hashtags is one of the most apparent way to drive awareness to an event, a product launch or a new campaign. …